Meet Erica, Justin and Nora

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Our Story

A passion for more intentional mealtimes

We know how frustrating it is to try to get your kids to eat real food. And we know how much you want your family to be healthy.

After experiencing years of heartbreaking infertitility and pregnancy loss, we were overjoyed to welcome Nora into our family. We saw the positive benefits whole food has had on our health and the health of thousands of people we’ve helped through our blog The Real Simple Good Life. We wanted to share all of those benefits with our daughter.

We are working hard to give her every advantage to have the healthiest start possible: raising her to have a positive relationship with food and teaching her to love whole foods as much as we do.

Let’s make whole foods a whole lot of fun.